January 26th 2017
Whether you an international conglomerate or a local mom and pop hair salon you can utilize your employee’s family and friends to increase your rankings on Google thereby bringing your company more business. The two main things that influence Search Engine Optimization are links from other sites and the content and authority of your website. Every employee from your executives down to maintenance personnel can help improve your companies search engine visibility by using the following techniques.
The first step of search engine optimization is to do keyword research and find out exactly how your customers are finding your product or service. There are several tools to do this including Google Keyword Research Tool, MOZ keyword research tool and others. Basically how it works is you type in a keyword related to your business and it will find similar keywords and tell you how similar ones are searched. For example, let’s say you are a dentist in Chicago we find that the top searched keywords are Dentist, Dentist Ratings, Dental Chicago, Dentist Nearby and Best Dentist in Chicago among many more. When you are writing your comments and blogs you can use these keywords as the basis for your articles.