ISENSELOGIC'S SEO BLOG

null
dispensary Search Engine Optimiztion

Top 10 mistakes recreational marijuana dispensaries make with their website.

  1. Not ensuring that the site is mobile friendly

Close to 75 percent of all internet searchers are done through mobile devices. This is especially more true for businesses that have a physical address because most of the time these potential customers are on the move. Google started this change in 2014 when it noticed that mobile searches have eclipsed desktop searches for the first time. Google will actually PENALIZE your site if it is not mobile friendly. You can test your website right now with Google’s mobile friendly link Here: https://search.google.com/test/mobile-friendly

SEO_mobile_friendly_website

 

  1. Not having the products menu hosting on their website.

Most Recreational Marijuana dispensaries have their menus hosted on third party sites such as Leafly or Weed-Maps. This is a big mistake for the following reasons:

A.Google search engines prefer websites that update their content frequently. The more often a site is updated the more frequently the site will be indexed by Google crawlers.

B.Content is King, the website that has more content will constantly rank higher than those that have less.

C. Your bounce rate will too high. A bounce rate is a SEO term that measures how long a users stay on your website. If you Google marijuana and it brings you to a website selling car parts you immediately click back and continue your search. Google looks at this metric as a sign that your website is spammy or low quality. People who find the information they want stay on the site longer and read the information.

D.If your menu is not on your site customers who are searching for specific products will go to your competitors instead. Here is an example,

User Searchers for Blue Dream in Tacoma here are the results.

dispensary_SEO

The marijuana businesses that don’t have their menu on their website will NEVER show up on these local searchers.

 

  1. Not Doing Keyword research before building the site.

If you do not do keyword research which is the process of using certain tools to determine what keywords people are searching for the most you will get less traffic and sales than your competitors.  An easy way to do basic keyword research is to type in your target word in Google. The auto complete suggestions are a good clue into type of words consumers are using to find your product or services. If your website does not contain these keywords in the title, Meta descriptions and body of your webpage you are missing out on a lot of customers.

Dispensary Search Engine Optimization

  1. Not having a blog.

Your blog serves the following purposes:

A.It adds content to your website. You can add product reviews, stories, events and more.

B.It keeps your website updated with fresh content which will give you higher rankings.

C.You will capture long tail keywords which are 75 percent of all searches. A short tail keyword would be something like “dispensaries near me” a long tail keyword would be “What is the best recreational marijuana dispensary in Seattle”. Also remember that 25 percent of searches a day are ones that Google has never seen before. By adding a blog and keeping it updated with great content you will capture more of these customers.

 

 

  1. Not Optimizing your Google business listing and Google-Plus Page.

 

Google is trying to compete with other social and review sites like Face book and Yelp. By completing your Google business listing and adding relevant pictures Google will be more likely to take your business seriously and list it higher. Also by updating your Google plus pages and encouraging your customers to follow your page. Your post will show up in their search results almost instantaneously.

 

  1. Not marketing through You-tube

Google is the largest search-engine in the world, what most people don’t realize is that You-Tube is the SECOND largest search engine in the world. And guess what? Google owns You-Tube. Google lovesYou-Tube videos because they can sell advertising whenever users view them. So it would make sense to have a You-tube Channel for your business and to regular post keyword rich videos relating to your business.

 

  1. Not collecting Emails of clients

Your website from day one should have a section where customers can leave their name and email address to join your mailing list. You can then use this mailing list to announce events, discounts and contest for pennies on the dollar.

 

  1. Not requiring vendors to link to your site.

One of the most important ways that Google determines the strength of a website is by how many other websites point links back to you. This counts as an internet vote that your website is a real business and has good content. However all links are not equal; you want links from websites that are in the same field of business that you are in. How many of your vendors have websites? Have them all point a link to yours from there site. This will help BOTH businesses rank higher increasing sales for the both of you.

 

  1. Not having employees engage with content and social shares.

How many of your employees have Face-book, twitter or Google accounts? Are they posting and sharing your blog post? Are they leaving comments on your website? Are they creating custom content and writings about your business? If they are not they should be. The more social shares your business has the higher your website will rank. Their success depends on your success.

Read our guide 8 ways employees can help improve your search engine optimization.

 

  1. Not responding to your Google reviews.

According to a survey done by Brightlocal 88% of customers trust online reviews as much as a personal recommendation—which is amazing when you look into the fact that reviews are posted by people they do not know. The same survey by Brightlocal; determined that only 12% of the population did not regular read reviews of business services or products.  Most business owners don’t even know that they can reply to their reviews and that is your advantage if you use it properly. Google encourages business owners to reply to good reviews and even more importantly bad reviews. This shows Google and the Customer that you care about your online reputation.  Google also looks at this as a signal that your business is legitimate and will rank you higher.

Go here to learn how to respond to your Google Reviews. https://support.google.com/business/answer/3474050?hl=en

Dispensary_Search_engine_optimiztion

Example of Responding to Customer Reviews

 

Dispensary Search Engine optimization is one of the most important things you can do to bring in more customers. If your business is not on the first page of Google those customers are going to your competitors.

Isenselogic.com is owned by David Meshach a former Microsoft database engineer and medical marijuana dispensary owner. We know how tough it is to compete in the recreational and medical marijuana market. By ensuring that your website is free of errors and optimized correctly you will get a jump on your competition.

Contact us today for a FREE SEO AUDIT of your current website or to answer any questions you might have about your website.

Isenselogic.com

support@isenselogic.com

1.800-493-7044

Click Here to Fill out our Contact Form

 

Read more

8 ways your employees can help your business gain more revenue through SEO

 

SEO and Employees

Employees Helping with SEO

January 26th 2017
David Meshach
www.isenselogic.com

Whether you an international conglomerate or a local mom and pop hair salon you can utilize your employee’s family and friends to increase your rankings on Google thereby bringing your company more business. The two main things that influence Search Engine Optimization are links from other sites and the content and authority of your website. Every employee from your executives down to maintenance personnel can help improve your companies search engine visibility by using the following techniques.

Keyword Research

The first step of search engine optimization is to do keyword research and find out exactly how your customers are finding your product or service. There are several tools to do this including Google Keyword Research Tool, MOZ keyword research tool and others. Basically how it works is you type in a keyword related to your business and it will find similar keywords and tell you how similar ones are searched. For example, let’s say you are a dentist in Chicago we find that the top searched keywords are Dentist, Dentist Ratings, Dental Chicago, Dentist Nearby and Best Dentist in Chicago among many more. When you are writing your comments and blogs you can use these keywords as the basis for your articles.

Read more

SEO for Recreational and Medical Marijuana Dispensaries

 

The recreational and medical marijuana business is competitive and cut throat. In order to survive and prosper business owners need to decide the best way to apply their advertising dollars to bring in more customers.  No one will have a monopoly on the marijuana business because the strains and growing techniques are available to everyone. The best way to distinguish your business from others is customer service and applying your advertising budget and marketing cost effectively.  My name is David and I am a former Microsoft Database Engineer, Medical Marijuana dispensary owner, Medical Marijuana  Grower, owner of dispensaryexchange.com and Isenselogic.com  We have unique insights into what Cannabis Business Owners are facing and have applied our knowledge in real world situations in the professions of search engine optimization and website design.

That moment you first open your doors you expect a lineup of customers and when that doesn’t happen you immediately start thinking about advertising your new business to the world. If you are selling weed to the general public you know that you have to be on Google, Bing, and Yahoo. You also might have been told you need to be on weedmaps or leafly which are the two most popular marijuana directories.

Weedmaps charges anywhere from $399 to $10,000 a month, whereas Lealfy charges anywhere from $450 to $995 a month. But how do most consumers find local businesses? It is though search engines mostly initiated from a mobile device. The best way to find out how users are searching for your business is to use a specialized SEO tool called a keyword explorer. This tool allows you to type in a search phrase and they will tell you how many people are typing in that keyword per month. For this example we will use MOZ.com’s keyword tool using the keyword (Marijuana Dispensary)

Here are the top 6 result for number of searches nationally per month. ** Note these numbers will be less per city, because Google will use the searches city location when resenting results.

  1. Dispensary Near Me 70,800
  2. Marijuana Dispensary 30,800
  3. Recreational Marijuana 9,300
  4. Weed Dispensary 6,500
  5. Pot Shops Near Me 3,300

Here is a heat map that shows where a majority of users click on Google or any other search engine.

You can learn more about Google heat maps here.

Marijuana Dispensary Search Heat Map

If you go to Google and just start typing you will see it autocomplete suggestions for you. The number one auto complete word for a marijuana dispensary is (Dispensary Near Me) That’s why it is critical to do keyword research before you build your website. If your website does not contain the text (dispensary near me) it is will be harder to show up on the first page of Google for that term.

Consumers use Google 90 percent of the time Bing and Yahoo are used 9 percent of the time.  The other 1 percent type in the web address directly. Everybody knows Google or Bing. Very few people in the public know about Weedmaps or Leafly.  If you go to Google right now type in Dispensaries near me you will see your local results.. Here is a picture of the results from my State of Bellevue Washington.

 

 

The top 3 search results are in what Google calls the 3-Pack. It is the first local results based on the city where Google detects from your browser.  Below the local 3 pack is called organic searches.  The important thing to know here is 97 percent of all users click on the top 3 results that are not ads.  In other words 97 percent of your potential customers are going to your competitors if your business is not in the top 3 search results.  As you can see Leafly and Weedmaps will normally show up in the lower organic results but as you can see from this heat map, nobody is clicking on these links.  According to this information it would be imperative that a local marijuana business owner ensure that their website is optimized for Google and Bing.

http://searchengineland.com/google-controls-65-percent-of-search-bing-33-percent-comscore-228765

 

9  REASONS WHY YOUR RECREATIONAL OR MEDICAL MARIJUANA BUSINESS NEEDS A RESPONSIVE SITE

 

1. YOUR CANNABIS BUSINESS WILL GAIN CREDIBILITY.

Whether you are a marijuana dispensary or a cannabis vendor having a website will give your business credibility and allow potential customers and suppliers to find you online.  If you do not have a website potential customers will find your competitors instead.  If you have a “home-made website having a professional redesigned responsive website will give your business a profession image and more importantly scale to current and future devices. There is little chance that your website will show up on Google’s first page if it is not designed and implanted correctly for SEO.

 

2. HAVING A WEBSITE FOR YOUR MARIJUANA BUSINESS SAVES YOU MONEY.

A business owner simply can NOT afford to have a website. The cost of designing a professional responsive website is less than you think and once it is up  It only cost around $40 dollars a month for hosting service. That is a small price to pay for having an employee working for you 365 days a year 24 hours a day. If you compare the cost of a website versus a newspaper ad you will see that is a very cost effective way to promote your recreational or medical marijuana business.

 

3. IT WILL ENABLE YOU TO KEEP YOUR CUSTOMERS INFORMED

There are many ways a website can help you keep your customers informed.  Creating a newsletter and having users register their email is an awesome way to send out new deals or special events to your customers. Your website is your online brochure or catalog. It is much cheaper and efficient to update your website than to print brochures and mail them to your customer. By having a mailing list you can send new product and sales events to 10,000 customers for pennies.

 

4. IT IS ALWAYS ON 24 HOURS A DAY 365 DAYS A YEAR.

Your cannabis website is available to your customers even when you are asleep or on vacation. It doesn’t care about your schedule or your customers. This makes it a very effective tool of reach current and new customers.

 

5RESPONSIVE WEBSITES LOAD FASTER.

 

People who use the internet, particular those who use mobile devises are often in motion. They like to get their information quickly. The longer a customer has to wait for a website to load the more likely they will go to your competitor’s website.

 

 

6. RESPONSIVE WEBSITES ARE READY FOR CURRENT AND FUTURE MOBILE DEVICES.    

If you are looking to be in business long term then a responsive website is a great way to be ready for what customers currently use and what will be available in the future. New devices will include watches and glasses. When your website is responsive it will automatically adjust your website. This will save you money by not having to redesign it in the future. According to a study by Google (conducted by independent research firms Sterling Research and SmithGeiger), 74% of those who visited a mobile-friendly site said they were likely to return to the site in the future and 67% said they were more likely to buy a product or service from a mobile-friendly site.

 

7. WEBSITES THAT ARE NOT MOBILE FRIENDLY CAN GIVE THE BUSINESS A BAD REPUTATION

In the study above, 49 percent of customers expressed disappointment when viewing websites that were not mobile friendly.  That same group of customers said they felt like the company didn’t care about their business if their website didn’t function properly. Additionally, 34 per cent felt like their time was wasted and 58 percent said they would likely do business with that company in the future.

 

8.  80 PERCENT OF LOCAL SEARCHES CONVERT TO SALES

That is not a typo. 80 percent of searches on mobile devices will lead to the customer coming to your business. This is because people who use mobile search are on the go and are ready to make a purchasing decision at that moment.  Is local search important for your weed business?  A Local Search Study completed by Neustar Localeze shows that four out of five local searches result in a purchase—and 73% of those purchases were done in a brick-and-mortar store.

Websites that are optimized for mobile outrank static sites in SERPS. Because Google is always looking for ways to improve the user experience  It’s search algorithms favor mobile sites over static sites due to the improved user experience and faster loading times that mobile-friendly sites provide.

 

9. BUSINESSES WITH STATIC WEBSITES LOOK OLD.

Having a recreational or medical marijuana website that can’t be easily navigated by mobile customers can make a business look run-down, much like a store front on a brick-or-mortar building that hasn’t been kept up. When you think about it, where would you make a purchase—at the shiny, new store with the latest gadgets or the dumpy, outdated store on the corner with the Commodore 64 set in the front window?

 

Google begins mobile-first indexing, using mobile content for all search rankings

 

 

 

Businesses with static sites risk looking antiquated. And not in the cool Antique Car Show kind of way.

Responsive design can help your business stay ahead of the competition. Responsive design has taken off in the last couple of years, so most businesses have not switched over yet. Get a leg up on your competition by upgrading to a responsive website before they do. One quick way to tell if a site is responsive is to minimize the width of your browser window. If the site automatically adjusts to the new size,then it is mobile ready

 

In conclusion, the two most important ways to bring customers to your business is to engage in Search Engine Optimization and to have a professional responsive website site for your Cannabis Business. Our SEO plans start for only $179 a month and our responsive mobile ready websites start at only $249 and once you see the results in more foot traffic you will find that it is the most cost effective way to increase sales revenue for your marijuana business.

 

Click Here to get a Free Keyword Search and SEO Audit of your business today!

 

 

 

 

Read more

IMPROVED BOUNCE RATE

Search engines track how long a user spends on your website. This is known as bounce rate. If a user searches for “Seattle Air Conditioner” and goes to a website that is not relevant and goes back and searches again this is very bad for your website. This is telling the search engines that people are not finding what they searched for and they will subsequently list it lower. But if people stay longer on your site and explore it more by clicks this is telling the search engines that they did their job right and therefore will rank your site higher.

Read more
dispensary Search Engine Optimiztion

WEBSITE TRAFFIC

A Blog that is shared will bring in more web traffic to your site. With links embedded in your blog you can lead users to pages you want to see or a product you want to sell, such as your services and proA Blog that is shared will bring in more web traffic to your site. With links embedded in your blog you can lead users to pages you want to see or ap for a email list or newsletter.

Read more

SOCIAL MEDIA

By having social media shares on your Blog you can encourage your readers to share them on Facebook, Google Plus and twitter among others. This provides more free back-links to your website and lets the search engines know that your business is being talked about. The more social media signals your website produces the higher it will be ranked in search engines.

Read more

USER COMMENTS

Google’s search engines reward sites that provide new and fresh content. By having sections where users can add their own >comments they are providing FREE content to your website and more importantly free long tail keywords that will be ranked by the search engines.

Read more

LONG TAILED KEYWORDS

Most people are aware of normal keywords that customers use to find your business;  for example; “Seattle Divorce Attorney”. But many more customers might search for “How much do divorce attorneys in Seattle Charge” these are what’s called long tailed keywords and they make up 70 percent of all search engine request. Even more importantly research shows that people who use long-tailed keyword searchers are closer to a buying decision than those using short termed keywords. By having a blog you will pick up keywords that you might not of even though bye  your natural writing behavior. A blog gives you a opportunity to talk about new products and services that you might be offering. You can talk about successful case studies of your clients. How your services help them with a hard problem and how your business provided the solution.

Read more