This Report is confidential and meant to be distributed to Owners and Managers of Green Collar Cannabis.

Please review report and if you have any questions or suggestions on changes do not hesitate to call me at 425-406-9452

 

This report is critical because it represents where NEW customers are coming from. People who have been to your business before do not need directions. This number only includes customers who click need directions and does not count the many other customers who type the address into their navigation systems or visit the shop at another date. 1507 divided by 30 equals 50.23 New customers every day coming to your business through Google.

 

This next Graphic tells the owners and managers that Google is providing 36,529 searches per month to users looking for similar business. This number is important because it gives you a sense of the strength of search engine optimization efforts of isenselogic.com for example on June 21st the number of searches was 16,651. In less than 2 months this count has more than doubled.  Phone calls are another indication of SEO success as the number should rise with the number of searches. On June 21st the number of views for Green Collar Cannabis was 21,279 this has increased 300 percent in less than 2 months. Views are different than searches as they represent impressions. This means your business showed up in more keyword related terms.

Actions represent whether the person clicked on Googles Call or Direction Button and represents general customer engagement.

 

 

This next graph represents Google Searches over the last quarter and gives owners and managers a sense of the traffic they are getting from Google over a set time.

 

 

This next report is critical and it shows the top 20 searched terms on how customers discover your business. Note I have filtered out all searches that have GREEN COLLAR in the terms as not to skew the results.  The first column represents the number of clicks and the second collar represents the numbers of impressions. Impressions means your Name shows up when they search but they don’t necessarily click on your business. This can be used to discover new opportunities to bring in more customers for your business.

One Trend is clear, NEW customers are coming from customers searching for specific products. The top 7 new customer searchers are coming from Skord, Phat Panda and THC Farms. This let’s lets me know I should concentrate more SEO resources on vendors. You know your business better than anyone so please inform me of other vendors that are popular.