January 26th 2017
Whether you an international conglomerate or a local mom and pop hair salon you can utilize your employee’s family and friends to increase your rankings on Google thereby bringing your company more business. The two main things that influence Search Engine Optimization are links from other sites and the content and authority of your website. Every employee from your executives down to maintenance personnel can help improve your companies search engine visibility by using the following techniques.
The first step of search engine optimization is to do keyword research and find out exactly how your customers are finding your product or service. There are several tools to do this including Google Keyword Research Tool, MOZ keyword research tool and others. Basically how it works is you type in a keyword related to your business and it will find similar keywords and tell you how similar ones are searched. For example, let’s say you are a dentist in Chicago we find that the top searched keywords are Dentist, Dentist Ratings, Dental Chicago, Dentist Nearby and Best Dentist in Chicago among many more. When you are writing your comments and blogs you can use these keywords as the basis for your articles.
Do any of your employees own their own websites? If they do, ask them to add a link to your website. Maybe they belong to a local trade group or church that has a website. Links from local businesses are a gold mine since Google consider’s local link signals more relevant if you are a brick and mortar. But they also help on international websites. Links count as a vote and the more votes you have from high quality sites the higher your website will rank in the search engines. How many of your vendors have a website? If you are putting money in there pocket I am sure they wouldn’t have a problem with adding a link to there website pointing to you. These vendor links are a treasure trove since many of them have aged domains with good page rank.
If there are local news stories about your industry have your employees leave a comment with a link back to your site. Most of these comment sections do not provide any link juice since they are mostly no follow but it could bring relevant traffic to your website and it only takes a few seconds. Also have them use keywords you are trying to rank for in their comments. For example, our local newspaper published an article about a new dental whitening procedure. If you are a dental shop have an employee leave a comment about how www.dentalbrite1.com has some of the best teeth whiting procedures in Los Angeles.
Any company news that comes across should have a press release. Whether it is a new retail location, new employee, major contract or speaking at an industry event or anything else you find newsworthy. Publish the event on your company blog and be sure to include keywords you are trying to rank for. Also every company should have a YouTube channel. YouTube is the second largest search engine behind Google. Upload company speeches, marketing events and anything else you can think of. Always include keywords in the title of the videos you are trying to rank for. Share these videos on your social media platforms like LinkedIn, Twitter and Facebook. Even more important have your employees share them on social media and Facebook.
Social Media Shares and Comments
You should encourage all your employees to have a Twitter, Facebook, LinkedIn, Google and YouTube account at the minimum. When your company website writes a new blog or has a press release have them share it on their social media profiles. This provides important social signals to your website and increases your rankings. Also have them like or Google Plus all of your companies social media platforms and leave relevant comments on all your postings.
30 percent of all searches are main keywords like Auto Repair, or Divorce Lawyer. The other 70 percent of all other searches are called long tail keywords. For example, Dentist in Seattle who specializes in Children. What is the best way to capture all these keywords that most other companies ignore? Have a Blog on your website and write articles specific to your location and industry. This also keeps your website with new and fresh content. Websites that are stale for years get penalized in search results. However websites that keep updating new information are rewarded by Google. Have engineers? Have them write an article on their specialty. Do you have customer service representatives? Have them write a blog on the best ways to deal with an angry customer. If the blogs are really good you should add them in a press release and maybe other websites will link to them. The possibilities are endless.
If your employees have their own personal profiles have them mention your company with a link pointing back to your website. They can also link to their own articles on your site thereby providing more links authority and rankings.
There are a lot of industry blogs that accept guest posts. Include writing for industry blogs within your blog schedule. Reach out to industry blogs and ask if they accept guest posts. Then work out a schedule and start submitting content. Remember to always link to your site within the
Bring Back Old Content
Most companies have tons of old content. If you have old content use it with fresh keywords and re-post on your company blog. If the content is good enough also you can release it as a press release.
In conclusion, 90 percent of all consumers find businesses and services by starting off with a search query. The higher you are on Google the more business your company will bring in. Your Employees success depends on your success and if I was a business owner I would make every one of them read these tips help you beat your competitors.
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