- Not ensuring that the site is mobile friendly
Close to 75 percent of all internet searchers are done through mobile devices. This is especially more true for businesses that have a physical address because most of the time these potential customers are on the move. Google started this change in 2014 when it noticed that mobile searches have eclipsed desktop searches for the first time. Google will actually PENALIZE your site if it is not mobile friendly. You can test your website right now with Google’s mobile friendly link Here: https://search.google.com/test/mobile-friendly
- Not having the products menu hosting on their website.
Most Recreational Marijuana dispensaries have their menus hosted on third party sites such as Leafly or Weed-Maps. This is a big mistake for the following reasons:
A.Google search engines prefer websites that update their content frequently. The more often a site is updated the more frequently the site will be indexed by Google crawlers.
B.Content is King, the website that has more content will constantly rank higher than those that have less.
C. Your bounce rate will too high. A bounce rate is a SEO term that measures how long a users stay on your website. If you Google marijuana and it brings you to a website selling car parts you immediately click back and continue your search. Google looks at this metric as a sign that your website is spammy or low quality. People who find the information they want stay on the site longer and read the information.
D.If your menu is not on your site customers who are searching for specific products will go to your competitors instead. Here is an example,
User Searchers for Blue Dream in Tacoma here are the results.
The marijuana businesses that don’t have their menu on their website will NEVER show up on these local searchers.
- Not Doing Keyword research before building the site.
If you do not do keyword research which is the process of using certain tools to determine what keywords people are searching for the most you will get less traffic and sales than your competitors. An easy way to do basic keyword research is to type in your target word in Google. The auto complete suggestions are a good clue into type of words consumers are using to find your product or services. If your website does not contain these keywords in the title, Meta descriptions and body of your webpage you are missing out on a lot of customers.
- Not having a blog.
Your blog serves the following purposes:
A. It adds content to your website. You can add product reviews, stories, events and more.
B. It keeps your website updated with fresh content which will give you higher rankings.
C. You will capture long tail keywords which are 75 percent of all searches. A short tail keyword would be something like “dispensaries near me” a long tail keyword would be “What is the best recreational marijuana dispensary in Seattle”. Also remember that 25 percent of searches a day are ones that Google has never seen before. By adding a blog and keeping it updated with great content you will capture more of these customers.
- Not Optimizing your Google business listing and Google-Plus Page.
Google is trying to compete with other social and review sites like Face book and Yelp. By completing your Google business listing and adding relevant pictures Google will be more likely to take your business seriously and list it higher. Also by updating your Google plus pages and encouraging your customers to follow your page. Your post will show up in their search results almost instantaneously.
- Not marketing through You-tube
Google is the largest search-engine in the world, what most people don’t realize is that You-Tube is the SECOND largest search engine in the world. And guess what? Google owns You-Tube. Google lovesYou-Tube videos because they can sell advertising whenever users view them. So it would make sense to have a You-tube Channel for your business and to regular post keyword rich videos relating to your business.
- Not collecting Emails of clients
Your website from day one should have a section where customers can leave their name and email address to join your mailing list. You can then use this mailing list to announce events, discounts and contest for pennies on the dollar.
- Not requiring vendors to link to your site.
One of the most important ways that Google determines the strength of a website is by how many other websites point links back to you. This counts as an internet vote that your website is a real business and has good content. However all links are not equal; you want links from websites that are in the same field of business that you are in. How many of your vendors have websites? Have them all point a link to yours from there site. This will help BOTH businesses rank higher increasing sales for the both of you.
- Not having employees engage with content and social shares.
How many of your employees have Face-book, twitter or Google accounts? Are they posting and sharing your blog post? Are they leaving comments on your website? Are they creating custom content and writings about your business? If they are not they should be. The more social shares your business has the higher your website will rank. Their success depends on your success.
- Not responding to your Google reviews.
According to a survey done by Brightlocal 88% of customers trust online reviews as much as a personal recommendation—which is amazing when you look into the fact that reviews are posted by people they do not know. The same survey by Brightlocal; determined that only 12% of the population did not regular read reviews of business services or products. Most business owners don’t even know that they can reply to their reviews and that is your advantage if you use it properly. Google encourages business owners to reply to good reviews and even more importantly bad reviews. This shows Google and the Customer that you care about your online reputation. Google also looks at this as a signal that your business is legitimate and will rank you higher.
Go here to learn how to respond to your Google Reviews. https://support.google.com/business/answer/3474050?hl=en
Dispensary Search Engine optimization is one of the most important things you can do to bring in more customers. If your business is not on the first page of Google those customers are going to your competitors.
Isenselogic.com is owned by David Meshach a former Microsoft database engineer and medical marijuana dispensary owner. We know how tough it is to compete in the recreational and medical marijuana market. By ensuring that your website is free of errors and optimized correctly you will get a jump on your competition.
Contact us today for a FREE SEO AUDIT of your current website or to answer any questions you might have about your website.
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