The term you hear from real estate agents is location, location, location. They usually advise clients to locate businesses on busy intersections or key parts of the city.
This advice can break your business if you follow this logic in the age of smart phones and Google Searches.
In the early days of search Google based there results on how close the business was to the center of the city. In SEO terms this is called the centroid.
Fast forward to 2013, and Mike weighed in again with an updated definition of “industry centroids”,
“If you read their (Google’s) patents, they actually deal with the center of the industries … as defining the center of the search. So if all the lawyers are on the corner of Main and State, that typically defines the center of the search, rather than the center of the city… it isn’t even the centroid of the city that matters. It matters that you are near where the other people in your industry are.”
In other words, Google’s perception of a centralized location for auto dealerships could be completely different than that for medical practices, and that neither might be located anywhere near the city center.
In the old Search days the closer a business is to that area the higher they would show up on Google Search. However, we
Now lets look back at the map when we Google Seattle Dispensaries.
Now I am doing this Google Search from another state this will be an important factor to remember in the next section of this white paper. In the graphic above our theory is working perfectly as it shows the business Green Door as the number 1 returned search. But as the Moz article mentioned if all the businesses were clustered in a different part of the city the Centroid would change.
The sister city of Seattle is Tacoma lets look at at a similar map view and dispensary search.
You can usually tell
If you were to go by Googles own patent that we read above this would make sense since it looks like the cluster of recreational marijuana dispensaries have shifted West and South making Natures Resource Center closer to the industry centroid than
There are many factors that Google considered when ranking a local business. There are close to 80 different factors but we will concentrate
There over 20 dispensaries in Tacoma but this business shows up number 21 dispensaries in Tacoma yet this business with only a Domain Authority of 13 is showing number 1. The more powerful a website the higher the Domain Authority will be. For example, sites like Facebook, Google and Microsoft have a domain authority of 100. New websites have domain authorities of 2 or 1. Most local business websites sit in the domain range of 7 to 40. The more links you have pointing to your site the higher the domain authority. Natures Resource center only has 369 links pointing to it yet IT IS STILL OUTRANKING SITES with thousands of more link. Why? Because according to Googles own patent the centroid is based on the central hub of that cities business category.The Importance of Your Business Location and Google Search by codecafe