Local SEO is a branch of Search Engine Optimization that concentrates on optimizing a local business to be found in a local search pack.
Local search involves all those great local search terms that scream local, such as:
- dispensaries near me
- dentist near me
- dispensaries in [city name]
- dentist in [city name]
As an overview, local search engine optimization is a strategic process that focuses on emphasizing the SEO efforts of local brick-and-mortar businesses.
On-page optimizations, content, and link building all with a focused, localized intent are pieces of these efforts.
The priority changes, however, when it comes to localizing link building.
The focus changes to make sure all potential local signals across Bing, Google, and Yahoo local search areas are consistent and correct.
If your local signals are not consistent or you accidentally provide different information for the same business, you could possibly experience situations where your local results display something entirely different than what was intended.
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The Reason Local Search Is Critical
Here are some important statistics that demonstrate how important local SEO search continues to be for businesses:
- 50 percent of people who did a local search on their phone went to a physical store within one day.
- 34 percent who did their search on a computer or tablet did the same.
- 18 percent of local mobile searches lead to a sale within one day.
- 60 percent of American adults conduct searches for local services or product information on tablets and smartphones.
- 50 percent of searchers on their mobile phones who conduct local searchers are looking for things like a local business address.
- 78 percent of local-based searches on a mobile device end in purchases being made offline.
- 71 percent of people who have been surveyed have said they search for the location of a business in order to confirm its existence before going there for a first-time visit.
- 1 in 3Â searches on a smartphone was conducted just before arriving at a store.
- 97 percent of customers looked online for local businesses in 2017, with 12 percent looking for a local business online every day especially D8 THC in BulkÂ
What Type Of Businesses Need Local SEO & Why?
Law Firms & Attorney’s
There is a tremendous advantage for doing search engine optimization for law firms that few are aware of and that is that Google shows a call button when the local search results are presented when the search is done from a mobile phone or smart device which compose 80 percent of all searches.
When a potential customer uses their smartphone and searches for “[type of] lawyer,” the results will show ONLY the attorneys in their local city. When you hire a competent search engine optimization firm they will ensure that your law firm is pushed to the top of the results and the dominant call to action via the call button will go that business.
This is a tremendous benefit for the law firm in that anyone who is in a car accident or has another issue that requires legal assistance will be on their smartphone attempting to find legal services. If your law firm is not on the first page all that business is going to your competitor.
Medical Practices & Doctors
When patients are looking for a doctor, it is normally done where they search for a doctor or dentist “near me”.
Most patients do not want to travel to distant cities to find a doctor or dentist. They are searching for a nearby doctor or dentist who they can see on a normal basis.
Take a look at the screenshot below, using the search term “doctors near me”, for Seattle Washington.
This local result shows the doctor’s name at the top of all other results, along with a directions link, which will bring up the map on the smartphone, detect their current location and provide them turn-by-turn directions.
This gives the consumer an easy way to set up an appointment, and the easier you are the find on Google the more clients will call your local business.
Plumbers
Another business that will see tremendous benefit from local SEO is plumbers.
When people have an emergency and need a plumber do they go directly to a store? No, most likely they will use Google to search for a [plumber near me].
The Google local search results provide an easy way for a potential client to call a plumber directly and read the reviews and have access to plumbers who are local to their city.
Restaurants
These types of businesses receive the largest benefits from local search engine optimization because of the availability of customer reviews and local address information that appear at the top of Google search results.
This information is available immediately for the consumer and gets the customer to your restaurant in the least amount of time.
Take a look at the search results for isenselogic.com client Yen Ching Restaurant located in Lakewood Washington.
SEO statistics prove that 33 percent of all clicks go to the first position on the Google local results. This number drops to 9 percent for the second result. If you have a restaurant in your city and you are not in the top three results you will lose massive amounts of potential customers and revenue without a proper SEO firm representing your company.
Local SEO For Every Brick & Mortar Business.
Lawyers, Doctors, Dentists, Plumbers, Auto Repair Companies, and every other business that has a local address would be doing themselves a great disservice by not optimizing their local Google profile. Google has given small businesses the opportunity to be on their first page against companies that have million-dollar budgets. 93 percent of all local intent searches start with Google. 97 percent of all clicks go to those businesses located on the first page. There is a running joke among SEO pros. The best place to hide a body is on the second page of Google because customers never look there. If you need more customers flowing through your door contact Isenselogic.com today and we will give you a free SEO audit against your local competitors.
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